As parents and carers of autistic children, you’re no stranger to the challenges of helping your child feel seen, accepted, and empowered. That’s why LEGO’s latest initiative might resonate deeply with you. On this year’s International Day of Persons with Disabilities held each year on December 3rd, LEGO unveiled a groundbreaking move. It introduced the first toys featuring the Hidden Disabilities Sunflower lanyard. This globally recognised symbol discreetly signals that a person has a non-visible and hidden disability.
With three new LEGO sets incorporating Sunflower lanyard-wearing characters and other inclusive initiatives, LEGO is fostering representation and awareness like never before.
Read More: Tips for travelling with autistic kids.
What Is the Hidden Disabilities Sunflower Lanyard?
The Sunflower lanyard was created in 2016 to help individuals with hidden disabilities—like Autism, ADHD, or sensory sensitivities—signal that they may need extra patience, time, or assistance. Over 285 airports, 18 airlines, schools, workplaces, and stores worldwide now recognise this initiative.
Paul White, CEO of Hidden Disabilities Sunflower, states, “80% of disabilities are non-visible. Partnering with LEGO can raise awareness and foster acceptance among younger generations.
LEGO’s New Inclusive Toys
LEGO’s integration of the Sunflower lanyard begins with three sets, each designed to introduce children to this vital symbol while celebrating differences
These toys don’t just entertain—they educate. They can inspire your children to feel proud of their identity while encouraging peers to develop understanding and empathy.
Why This Matters for Families with Autistic Children
Recent studies underline the importance of diversity in play. According to the LEGO® Play Well Study 2024, 83% of children want toys that teach differences, and 88% value equality and inclusion. For parents, the stakes are high—8 in 10 feel today’s kids care more about diversity but wish they had better tools to discuss it.
For autistic children, seeing their experiences reflected in beloved toys can help them feel validated. As 14-year-old Jayden Sorhaindo, a Sunflower lanyard user, shares, “Seeing LEGO characters with the Sunflower lanyard bridges understanding and empathy. It reminds us it’s okay to be different.”
Sensory-Friendly Spaces and Customisation
Beyond the toys, LEGO is rolling out sensory-inclusive certifications in all European stores by March 2025. This builds on efforts already implemented in US and Canadian locations. These stores will provide sensory bags with fidget tools, noise-reducing headphones, and visual cue cards—an excellent resource for families navigating sensory challenges during outings.
Additionally, LEGO’s Minifigure Factories now allow fans to design characters with Sunflower lanyards, adding a personal touch to this movement. Your child can create a mini version of themselves or someone they love, reinforcing their unique identity.
Driving Change Beyond Play
LEGO’s efforts extend to their employees, providing Sunflower lanyards and bespoke training to support those with non-visible disabilities. Chief Diversity & Inclusion Officer Lauren von Stackelberg notes, “Representation in the workplace reflects our consumers and communities, fostering belonging and empowering everyone to thrive.”
By taking steps to normalise hidden disabilities in all areas, from stores to boardrooms, LEGO is setting a powerful example.
What This Means for You and Your Child
For families of autistic children, this initiative can spark conversations that go beyond play. Use these toys to teach siblings, friends, and classmates about the importance of understanding hidden disabilities. The Sunflower lanyard isn’t just a symbol—it’s a gateway to acceptance, empathy, and inclusion.
Whether it’s through playsets that embrace differences, stores designed with sensory needs in mind, or custom minifigures that reflect your child’s experiences, LEGO demonstrates its commitment to inclusivity. This marks a new chapter in making the world more accessible for all.
So, the next time you build a LEGO masterpiece with your child, remember—you’re also building awareness and empathy, one brick at a time.
What do you think about LEGO’s inclusive initiative? Share your thoughts in the comments below!
To learn more about the Hidden Disabilities Sunflower lanyard head to the sunflower site here